Mentor Black Business

MBB launched in response to the unlawful killing of George Floyd — a moment that forced companies to look at their biases more closely. Public support was everywhere, but meaningful action was not so MBB reframed the ask: No more donations to fulfil ESG quotas — valuable time, access and expertise spent on budding Black talent is the new norm. This gave rise to a platform where mentees could be paired with experienced professionals willing to invest directly.

Our challenge was dual: speak to businesses and mentees at once, authentically with a consistent, official brand. Most other initiatives for the Black community tended to soften the subject, so we determined MBB should be audacious and authentic in how they showed up. We built a lean identity — text-led with bright contrasting accents, making it compact and unapologetic. This resulted in a vibrant and dynamic social media rollout which ensured their messaging was equally split by audience, while still holding true to the core idea: institutional change starts with us.