TBSC
The Body Scan Clinic offers medical body imaging to private clients in the hopes of catching health issues before they worsen.
Client
The Body Scan Clinic
Industry
Preventative Health
Deliverables
[ Visual Identity, Campaign Design ]
Date
[ Feb 2024 ]
We began with positioning: enable proactive city professionals to live more assured through science, reassurance and clarity. From there, we built a vibrant, yet minimal identity with a messaging hierarchy and suite of assets designed for physical and digital visibility — clinic waiting rooms, gyms, coworking spaces and social media feeds alike.
The identity system was clinical without being cold. Print collateral was designed to be skimmed and retained with digital Display Ads and Email assets guiding viewers toward action without shouting. The tone across the website was that of a warm medical consultant who understood the value of time and professionalism, leaving the team of clinicians ready to hit the ground running.
Momentum.
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